by martynfiddler | Jun 10, 2026 | All News
When Plausible Nonsense Becomes A Risk “The real opposition is the media. The way to deal with them is to flood the zone with sh*t.” American political strategist and former Trump adviser, Steve Bannon. Picture this. It is a Monday morning. A client emails to know...
by martynfiddler | Jun 3, 2026 | All News
How AI changes what gets seen. “Software is eating the world.” Marc Andreessen, “Why Software Is Eating the World,” The Wall Street Journal, August 2011. In the opening weeks of 2026, five companies; Google, Amazon, Microsoft, Meta and Tesla, committed more than $650...
by martynfiddler | May 27, 2026 | All News
The Risk to Business Aviation There is a direct relationship between the proximity to conflict and the cost of conflict. The cost may be physical, economic and/or social. Proximity to the conflict acts as a multiplier to the cost. The cost may be short or long term,...
by martynfiddler | May 20, 2026 | All News
In 1999, Ad Age named ‘A Diamond Is Forever’ the best advertising slogan of the 20th century. Created by a young copywriter, Frances Gerety, in 1947, it was initially linked to the iconic solitaire engagement ring. Since then, it has come to be synonymous with the...
by martynfiddler | May 12, 2026 | All News
This year’s Martyn Fiddler State of Business Aviation update is focused on one idea: future proofing. The problem with that phrase is that it assumes the future can be seen clearly, planned for, and protected against. The last 18 months suggest otherwise. The industry...
