Our priority is to highlight the trends shaping business aviation, helping customers and the wider industry learn from the past and plan ahead.


Why Business Aviation Firms Have to Reposition Continuously. “Nothing is fixed. The state of ‘finished’ is disappearing. Everything is always being updated, improved, or remade.” Kevin Kelly, ‘The Inevitable’ Kevin Kelly wrote a wonderful book in 2017, called ‘The...
The transition from ownership to subscription has arrived already. Is there anything that you used to own which you now consider too risky? Do you still have use and access to that thing but now it is owned by someone else? Do you still get the same value despite the...
When Plausible Nonsense Becomes A Risk “The real opposition is the media. The way to deal with them is to flood the zone with sh*t.” American political strategist and former Trump adviser, Steve Bannon. Picture this. It is a Monday morning. A client emails to know...