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The Risk to Business Aviation There is a direct relationship between the proximity to conflict and the cost of conflict. The cost may be physical, economic and/or social. Proximity to the conflict acts as a multiplier to the cost. The cost may be short or long term,...
In 1999, Ad Age named ‘A Diamond Is Forever’ the best advertising slogan of the 20th century. Created by a young copywriter, Frances Gerety, in 1947, it was initially linked to the iconic solitaire engagement ring. Since then, it has come to be synonymous with the...
This year’s Martyn Fiddler State of Business Aviation update is focused on one idea: future proofing. The problem with that phrase is that it assumes the future can be seen clearly, planned for, and protected against. The last 18 months suggest otherwise. The industry...