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In 1999, Ad Age named ‘A Diamond Is Forever’ the best advertising slogan of the 20th century. Created by a young copywriter, Frances Gerety, in 1947, it was initially linked to the iconic solitaire engagement ring. Since then, it has come to be synonymous with the...
This year’s Martyn Fiddler State of Business Aviation update is focused on one idea: future proofing. The problem with that phrase is that it assumes the future can be seen clearly, planned for, and protected against. The last 18 months suggest otherwise. To date, the...
Dealmakers' Dilemma: Can We Ever Truly Standardise? PPIs. LOIs. APAs. Friend or foe? We’re stepping into the world of transactions to tackle one of the most enduring, and divisive, questions in the industry: can aircraft deals ever be truly standardised? From PPIs and...