From Functional Layer to Corporate Statement
Written by Tobias Heining Business Development and AERO 2026 Attendee. All photos courtesy of Lars Maurer.
Not long ago, the gilet (or body warmer) was a purely practical garment. Favoured by outdoor enthusiasts, equestrians, and those needing warmth without restriction. Its origins trace back centuries, evolving from sleeveless tunics worn across Europe into the quilted, insulated layer we recognise today. Designed for mobility and comfort, the gilet quietly built a reputation as a versatile, no nonsense piece of clothing.
Fast forward to today, and something interesting has happened: The gilet has moved from countryside staple to boardroom essential.
Across industries, we’re seeing a noticeable shift in corporate attire. The traditional blazer is no longer the only symbol of professionalism. Instead, branded gilets are becoming a modern uniform, bridging the gap between smart and functional, formal and approachable.
Why is this happening?
- First, practicality. In hybrid work environments and more flexible office settings, professionals want clothing that adapts. A gilet provides warmth without bulk, polish without stiffness. It works equally well over a shirt during a client meeting or layered casually for team collaboration days.
- Second, consistency. For organisations, gilets offer a powerful yet subtle way to standardise appearance without enforcing rigid dress codes. They create a cohesive look across teams while still allowing individual expression.
- And most importantly, brand identity. A well designed, branded gilet does more than keep employees warm. It turns every wearer into a visible ambassador of the company. Whether at events, onsite visits, or even commuting, it reinforces brand recognition in an organic, highly visible way.
- But there’s also a deeper, often overlooked benefit: belonging:
When teams wear the same branded layer, it fosters a sense of unity, what some might call a ‘corporate clan’ effect. It signals shared purpose, alignment, and pride in the organisation. In a time when company culture is increasingly intangible, these visual cues matter more than ever.
The gilet, once purely functional, has become symbolic. It represents a shift in how we think about professionalism; less rigid, more human. Less about hierarchy, more about identity and connection.
So the next time you see a team outfitted in matching gilets, don’t dismiss it as a fashion trend. It’s strategy stitched into fabric.
We’re always open to a branded clothing discussion however, if you have any queries regarding owning, buying or selling a high value asset contact hello@martynfiddler.com
